Sometimes I'll hear stories about a new marketing channel and how amazing it is, but then there's no sales data to back it up. It just "feels" good (read: fun to use). It's similar to how much social media is talked up as an email marketing disruptor, but then (not)...
Time-to-revenue. In the early stages of your Shopify store or whenever you're deciding between multiple big decisions, it's useful to use this to influence your decisions. Looking at only the revenue or sales potential misses how costly time is. Doubling your sales sounds great. But if it takes 10 years...
One of Kevin Hillstorm's recent articles got me thinking about the larger economic picture. (Yes it's in relation to a certain global event going on right now but the thinking goes back to the threat of any large economic downturn) Kevin's point is that one of three things can happen...
With a mild winter so far the spring flowers are in full bloom here. They save up their energy during the winter and have a burst of growth that brings a smile to everyone. Spring is the time when I focus on new features in my Shopify apps. Photosynthesis sadly...
While you have to be careful averaging customer lifetime values (CLTV), they can be very useful when you keep them associated with the individual customer. Knowing how much each customer has spent is a great way of segmenting. Customers who spend a lot will tend to share behavior, while same...
Our solar system has blessed us with an extra Saturday this month. You could use it for a "sale that happens only once every four years". Or take a day off and recover from the month (or new year). Whether you take the more work or more play option, make...
A JSON-LD for SEO customer was asking recently about Open Graph tags and Rich Results: Our tech audit is now showing that our Open Graph tags are incomplete for some pages and products. Does this have anything to do with Rich Results? Open Graph tags are different than Rich Results....
After you've collected last years metrics, take a quick at them and write down what they're telling you. For example, Where there more orders than you expected? How does the Average Order Value (AOV) of the entire year compare to what you've been using? Where the most successful campaign results...
Calls to action (CTAs) are important but they don't need to be perfect. Start with something basic and then work to improve it as you go. The simplest one is to just describe how your product helps your customer. For example: Repeat Customer Insights helps you better understand your customer...
With the winter holidays over, now's the time to start nurturing your new customers. They're probably burnt out with product offers by now so focus on brand building types of content: how to use their products, other customer's experiences, proactive customer service. Keep it up during the post-holiday slump and...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.