The Winter Holiday focus page will help you analyze how customers acquired during last November and December performed when compared to the rest of that year. It use cohorts so only customers acquired during those months are tracked. Customers acquired in November/December are in the holiday bucket, January to October...
The Average Customer focus page analyzes your customer base to build your average customer. This can be considered to be the marketing persona of your average customer, metrics-wise. Just like how your Average Order Value tells you how much each new order is potentially worth, your Average Customer tells you...
Preparing your store for the winter holidays can get chaotic. There's so many moving parts and you're required to adapt while sticking with an overall plan. Repeat Customer Insights and its models can help out but I've added something new to make it easier: the Winter Holiday dashboard. This dashboard...
Last week I was planning out what else I'd like to add to Repeat Customer Insights before the year ends. It may only be August but I have a feature freeze and stabilization starting at Black Friday. That means I have to be "done" with new development by mid-November. So...
I was chatting with another business owner this week who noticed a few streaks of low sales over the past 9-10 weeks. He has analytics and attribution systems setup. The traffic level seems fine but conversions have fallen off here and there. He's suspecting one of his organic marketing channels...
I've written about how the new Average Customer feature from Repeat Customer Insights can be used to make customer acquisition more data-driven but there are a handful of other uses for it. Creating customer personas, e.g. Sally is an above-average customer, Rob is average. Timing marketing campaigns. Repositioning out of...
Let's dig into the new Average Customer feature in Repeat Customer Insights a bit more. (Even if you don't have the app, you might want to follow along as there's some advice you can steal from for your customer acquisition. You'll just have to calculate everything by hand) Many customer...
Many customer metrics used in ecommerce are summarizes of the behavior of all your customers. How much they spend in each order is summarized into Average Order Value. How much they spent over their lifetime is summarized into Average Lifetime Value. And so on. This got me thinking a few...
A couple of weeks back I bought a new ereader from Kobo. My goal was to get out of the Amazon ecosystem which has been getting steadily worse and worse. Since then I've been reading more and more, especially since I found a way to get longer web essays onto...
Michael asked: Quick question for you. We have customers that can order free samples from us. We do this through a couple code. I want to be able to reach out to those customers about 2 weeks after they get their free samples and ask if they need anything or...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.