Yesterday I shared a detailed analysis of one Winter Holiday dashboard but there are a lot of other things it can tell you depending on your data:
- Are holiday customers spending much more or much less than non-holiday customers?
- Do they continue to place large orders?
- Are they taking advantage of your Free shipping on orders above $x incentive?
- Do they continue to order in later months or does it dry-up?
- How much are their orders worth compared to non-holiday customers?
- Is Black Friday, truly you-are-in-the-black for your profits?
- How much is a holiday customer acquisition worth vs a non-holiday acquisition?
Letting your data tell you its stories can teach you a lot about how your store actually works. The winter holiday, being a chaotic time, can be hard to understand or even follow while it's happening. That's what makes a later analysis so valuable, but oftentimes we forget to look back.
Let Repeat Customer Insights help find the story your store is trying to tell.
Eric Davis
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