File this idea down for the next holiday season:
Last month I bought a bunch of Lego presents for the kiddo. Most weren't discounted but due to the order size, they offered a bunch of free gifts. The gifts were small ($5-20 retail) but in the end we got four of them for free.
That meant in addition to the main sets, she got to open a bunch of extra presents. For a toy during the holidays: more presents equals more fun.
Lego could have discounted the main sets and not given me the freebies. But then I would either a) have to order more presents from someone (maybe not Lego) or b) find smaller gifts in their store.
This way, they got to clear out some inventory, I felt like I got a haul of bonuses, and the kid was ecstatic over all of the presents.
This is an example of what I mean when I write about discounting alternatives.
Check how holiday customers performed in with Repeat Customer Insights Cohort Report.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.