I've decided to take a break from my daily Shopify Tips newsletter.
It's been going for almost seven years now and the last few months have taken a toll.
My hope is to use this break to rest, research a few things, and pursue some complementary interests. I'm not sure how long the break will be.
When I'm ready to resume, I'll publish in the same places so you don't have to do anything to find me again (e.g. the email newsletter, website, the RSS feed).
Until then, you can always browse my archives as a whole, search for something specific, or go through them by topic. I'll also still be available to reach over email and still improving/supporting Repeat Customer Insights.
Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.