If you want to have more repeat customers in 2023, now is the time to work on them. The sooner the better.
Repeat customers don't just happen. They're a result of the actions and systems you setup before they even show up to your store.
Improving one part now might help some customers you already have but the real impact might not show up for months later as new customers get in.
It's like that apple tree saying. The best time to have planted an apple tree was 20 years ago. The second best time is right now.
Figure out where the problem areas are now so you can start fixing them. Use the advice you get from Repeat Customer Insights, your advisors, and directly from customers.
Waiting will only delay your results even longer and with the ordering timelines I've seen, that could hurt 2023. Especially if consumer sentiment says low.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.