Yesterday I started doing my own year-end review.
- What went well?
- What went poorly?
- What was a surprise?
- What will I do next?
The point of this exercise is to try to get a perspective on the year as a whole. Something beyond the easy to measure metrics like revenue, AOV, etc.
The big metric for me is retention, represented by Repeat Purchase Rate. Since Repeat Customer Insights is a subscription app, tracking how many customers stay around from month-to-month is a key measurement.
It's a key metric for your Shopify store too. If you sell subscriptions it's probably the top metric you're watching. For everyone else, it's important for making sure customer acquisition costs are kept low.
Directive: Review how your year performed.
Eric Davis
Find patterns in customer behavior
You don't have to be in the dark when it comes to your customers. Using their existing behavior, Repeat Customer Insights shows you patterns and optimization potential for Shopify stores, leading to more and better repeat customers.