With Black Friday here it's time to put your plan into action.
Follow your checklists.
Start your campaigns.
Do everything you can to have a calm day.
You know your customers are going to act crazy with all the pent-up energy from the year.
I hope the day is just right for you. Not too slow, not too busy.
Just right.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.