Just right

With Black Friday here it's time to put your plan into action.

Follow your checklists.

Start your campaigns.

Test your store changes.

Do everything you can to have a calm day.

You know your customers are going to act crazy with all the pent-up energy from the year.

I hope the day is just right for you. Not too slow, not too busy.

Just right.

Eric Davis

Refine your automated marketing campaigns with better timing

When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.

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Topics: Black friday Strategy