Customer segments to watch for your best customers and defecting customers

When you're segmenting your customers it can become clear that some segments are more valuable than others. The Automatic Segments in Repeat Customer Insights are no different.

These are the segments that are important to watch carefully. I've provided the RFM values if you're wanting to do more detailed analysis.

Your best customers:

Customers who have potential to be great:

Segments to watch for defection detection:

Any segment can be useful when you're focusing your optimizations but the handful above at great overall segments to keep your eye on at all times.

Eric Davis

Discover where your best customers come from

Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.
This will let you find the best sources of long-term customers, not just anyone who orders.

Learn more

Topics: Customer segmenting Customer analysis

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.