With Black Friday / Cyber Monday weekend over, now it's time to settle in for your regular holiday period. This means a lot of regular work to incentive new and repeat customers to buy.
It won't be as fun or entertaining as the last weekend where you're trying to hit big new goals, but as it often happens the boring work is the important work. Incremental progress can get you to the end just fine.
Even if the last weekend wasn't that great for you, you still have a month to work on sales.
If you need help watching your performance, I'm giving access to the 4th quarter reports to all Repeat Customer Insights subscriptions until the end of the year. Using these you can track how this year's Q4 is lining up.
Directive: Make process tiny steps at a time.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.