The recent weather's been pleasant so I've been starting to get the garden ready for spring.
Planting plans made.
Trellises built.
Beds leveled.
Etc, etc...
Last year at this time the ground was covered with snow so my prep work was delayed for awhile. This year has been much more mild. Chilly but not much snow.
It's important to compare how your Shopify store performs across years. When you compare this year to last year at this time, you might notice growth trends or order significant changes that aren't visible in regular, annual metrics. There could be opportunities lurking (or warning signs).
A few of the automated insights in Repeat Customer Insights will check how the current year compares to last year for you. It's an easy task for a computer to notice the changes.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.