One thing you can do to keep your most loyal customers around is to send them a free gift unannounced. Done right, it can be a surprise that they remark about for a long-time afterward.
You'll want to check a few things before you send it:
- Send it shortly after an order to make sure the address is correct.
- Make sure it's related to their prior orders.
- Make sure the gift is useful in duplicate quantities or easily regiftable. No one wants a second blender.
- You might want to create a fake customer record for these orders so Shopify doesn't send an order confirmation to them and spoil the surprise (or somehow skip the order confirmation notifications).
If you're not sure what to send to customers, take a few minutes to go through your product collection. Note down things that are lower cost to produce and fine duplicated (point #3). Even a list of half a dozen ideas can help make it easier to decide what to send.
Then it's just a matter of remembering.
Eric Davis
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.