While reading through my backlog, I found a post by Seth Godin that does a great job of comparing strategy and tactics.
This line got me thinking:
Strategies don't change. They're not a secret. It doesn't matter if your peers or opponents know your strategy. Tactics, on the other hand, change often, and are usually best kept quiet.
Many stores, probably including many of your competitors, are too focused on tactics. Some probably only focus on tactics and have no strategy.
Deciding on a strategy is more difficult. The key is deciding and keeping that commitment. Especially when some new tactic comes along.
It's perfectly alright (and good even) to hear about something new and deciding that it's not for you.
Find the few marketing systems that work for your store, fit you and your organization, and you enjoy using. Don't worry about all of the others.
When you want to find out which send you the best long-term customers, Repeat Customer Insights lets you compare how different acquisition sources perform in your Shopify store.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.