With spring summer... wait winter now?!?!?
...
Anyways, with winter here and 2020 being an "interesting year" I was having a conversation with a friend who runs a training business.
They said they were flat this year sales-wise but I wanted to share some encouragement I sent to them. I've said similar things in private to others and figured it might be good for you to hear too.
"Lot of belt-tightening with smaller stores though, people are holding onto cash and being careful with investments/purchases. Rightly so given the uncertainty this year.
Honestly, if a business is able to stay flat in 2020 and survive that's a major win. I saw so many close up in 2008's recession. Holding steady until better times is an accomplishment in itself."
Yes do your best.
Yes keep improving.
Yes make investments that are clear winners.
Yes set growth goals.
But when it's all said and done, if you're "only" able to keep your sales level from 2019, that's still a win.
One clear way to win is to get your customers to come back. It's simple but tricky at the same time.
Using Repeat Customer Insights you can better understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing and build a better campaign to keep them.
Keep them coming back this year and you'll be setup better for when the better times roll around.
Eric Davis
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. Some might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.