When a customer orders from your store, what's the last message they get about their order?
Is it an order confirmation? A delivery confirmation? Or an email tailored to thank them for your order and invite them to contact you if they need help?
All too often the focus is on the transaction. Getting the order. Delivering the order. Done.
Not the customer relationship or why the customer decided to buy the product in the first place.
Adding a single warm email can help to end the order on a positive note.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.