Don't pass over your best customers to appease the unproven

One problem businesses create for themselves is rewarding only new customers.

From new customer only discounts to free products, many stores are so focused on acquiring a new customer that they devalue their current customers.

Ideally you'll want to treat repeat customers better than new customers. In almost every industry metric, repeat customers outperform new customers so it doesn't make sense to neglect them.

That's like stepping over a $20 bill to pick up a penny.

A simple way of doing this is to make all of your deals and specials available to any customer.

Once you're doing that you can build a loyalty or VIP program to reward repeat customers. Though more complicated, they can become profitable systems with the right strategies.

Once you start thinking about repeat customers, you'll want to see how they behave.

That's where Repeat Customer Insights can help. With its collection of behavior reports, you can see what they're actually doing instead of throwing darts at the wall.

Eric Davis