Sometimes I'll hear stories about a new marketing channel and how amazing it is, but then there's no sales data to back it up. It just "feels" good (read: fun to use).
It's similar to how much social media is talked up as an email marketing disruptor, but then (not) surprisingly when you look at the results email marketing comes out at 3x more effective at conversions.
Tracking where sales come from (attribution) is one of the most difficult activities in marketing, but it's the linchpin to keep everything moving.
That's why Repeat Customer Insights started analyzing the customer acquisition sources. If it finds that all of your loyal and VIP customers are coming from your POS system or a specific app, you're going to want to prioritize your efforts there.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.