Avoid promoting products that mostly create one-time customers.
Each product you promote has the potential to create multiple orders per customer. Some products are weak and don't lead to many repeat orders, while other products get customers hooked.
Avoid promoting these dead-end products in important places (e.g. homepage, email, ad campaigns). Save them for upsells, cross-sells, or as filler.
Otherwise your wasting much of your acquisition budget on one-off customers.
Eric Davis
Compare how your sales perform
Comparing sales channel performance is vital to understanding where to invest your resources. Repeat Customer Insights will analyze the channels that send you customers so you can directly compare.