With the busy season coming up, now is the time to check all of your tracking systems.
You want to make sure that any data you're recording is actually being recorded correctly.
- Web analytics
- Order analytics
- Conversion rates
- A/B tests
- Ad tracking codes (e.g. UTM campaigns)
- Web pixels
- Email pixels (though email open rate is flawed)
You can use a tag manager to keep it easy to track but then you have to make sure you're using it in all the right places.
Test and fix that stuff now and you'll get a better picture of how your store performs.
Directive: Regularly verify all your data tracking systems are working as expected.
Eric Davis
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.