The more customers your Shopify store has, the more valuable customer segmenting can be.
But even new and small stores can benefit from segmenting...
...when you segment your customers from your non-customers.
Both groups have a major difference in behavior, one bought from you and the other hasn't. That one behavior is a strong indicator of other future behavior (e.g. repeat purchases, customer service contact).
While you can use an app like Repeat Customer Insights to segment them, you can also do the basics yourself. e.g. for email marketing send each customer who orders to a different mailing list campaign.
Both groups should get your marketing, but your customer group should get the better deals and more frequent content.
If this sounds simple, it's because it is. Marketing doesn't have to be complicated.
Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.