Seth Godin wrote about the state of DTC advertising and why it always leads to ruin.
His solution is simple, though not easy:
Your (current) customers need to bring you your (new) customers.
Eric Davis
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.