One of the great benefits of a cohort analysis is that you can compare how time changes customer behavior.
When cohorts are month-based, like in Repeat Customer Insights, you can compare the vertical columns to see how customers behave after e.g. 1 month, 2 months, 6 months.
That'll let you notice changes in revenue, AOV, or overall ordering behavior. When one is much higher or lower than the others, that's a good candidate for investigating deeper.
Use percentages and you can even compare busy to slow periods.
Eric Davis
Learn which products build the best customers
Find which products create the most valuable customers with the First Product Analysis in Repeat Customer Insights. It goes beyond your best sellers by looking at long-term purchasing and retention behavior of your customers.