How would you feel if you walked into a store and the employees wouldn't talk to you? Even while checking out, they wouldn't say a peep and would just gesture to the register for you to pay.
It would be odd, cold-feeling, and you wouldn't feel welcome.
Yet many Shopify stores do exactly that with their online storefront.
They just show their products. No headlines. No copywriting. No content.
Then after a customer purchases (if they purchase), there's no email beyond the automatic order confirmations.
Out of the box most Shopify stores are very cold and transactional. You have to put work into your content and post-purchase communication.
It takes work but that work is what a lot of competitors ignore. That's an opportunity you can show up with your brand and shine.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.