Using Cohort details to understand why how a cohort of customers is behaving

In addition to looking at cohorts as a whole, Repeat Customer Insights also lets you drill-down into a specific cohort.

This can be useful to look at outliers or special cohorts. The November and December cohorts are popular ones to look at when evaluating winter holiday customers, especially to see if they end up coming back outside the holiday season.

Analysis data

Every cohort's detail page includes its version of the month-by-month data reported in the main cohort reports.

It also includes a breakdown of the Acquisition Sources that make-up the cohort so you can track where these customers were coming from.

Customer details

Each cohort also includes a segment in the Customer Segmenting which can be accessed through the details page if you want to see who belongs to the cohort.

Graphs

The cohort details are graphed so you can see a month-by-month view of their trends.

Learn what your customers are actually doing instead of just guessing

One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.

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Topics: Cohort analysis

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