Find cohort acquisition channels that drive higher-value customers

One quick tip to find more big-spending customers is to track down what brought them to your store.

Using a cohort report like in Repeat Customer Insights, find the cohort that has spent more revenue than its neighbors (next/previous months). Then drill-down into the cohort to find what sales channels those customers were acquired from.

Focusing your efforts on these channels will be more likely to attract more high-value customers.

Eric Davis

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

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Topics: Customer acquisition Cohort analysis

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