With Christmas fast approaching, much of the winter holiday sales season is wrapping up.
But don't forget about your business customers. There's still two weeks left in the year and many businesses like to make year-end purchases for tax reasons.
This might be your standard B2B pitches but could take other forms too:
- employee gifting
- prepayments for goods needed next year
- factory/store/office supplies and equipment
Sometimes you don't even need to offer an incentive, just a reminder that the year is ending and that you accept business orders.
These can be a good way to slide into the new year and lessen the January slump.
Directive: Cater to business customers stocking up for their next year.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.