Focus on the biggest returns first

When you're trying to decide what projects or campaigns to start, it can be helpful to figure out how much potential they might have.

For example:

When stated this way, it is probably clear which 2-3 will have the highest return. Those are always the ones to focus on.

Notice that each of those sample returns are different (sales, traffic, retention, etc). That's important. Different types of returns let you make the trade-offs based on what your store needs the most right now. More sales? More traffic? More repeat customers?

You might need to look at your different analytics systems to figure out how much potential each idea has. Or you can go with your gut if you know your numbers.

Directive: Focus on the projects with the biggest returns first.

Eric Davis

Promote products that create your best customers

When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

Learn more

Topics: Planning

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.