When was the last time your store reached out to your best customers? A week ago? A month ago? A year ago? Longer?
Your best customers are the foundation of your store, yet oftentimes it's the loud customers that get the majority of our attention.
That really should be reversed.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.