As the busy season approaches, it's time to take a minute to think about protecting your data.
That means data backups.
Shopify backs up their data as a whole but you don't have access to those backups. So if something happens in your store like a mistake or a bad import, you're left recovering the data.
Taking exports of your orders, customers, products, and theme should be a regular part of your operations. If you can automate it, great, but even a manual backup every month or so can save you headaches.
Go and grab those exports right now and toss them in a secure place.
If you use Repeat Customer Insights, grab an export from it too. It'll include your analyzed customers and reports from the app, all in one handy archive file.
Directive: Take regular backups of your store data.
Eric Davis
Measure which customers you're retaining and which you're losing
In order to keep your best customers, you need visibility into what's going on with them. Repeat Customer Insights will help you track down where you're losing customers and how to better target new ones.