An often missed metric for Shopify stores is the Average Orders per Customer.
It's a simple to understand metric: about how many orders does a customer place over their lifetime?
If you have an Average Orders per Customer of one, that means none of your customers buy a second time. Your store is 100% transactional with no customer loyalty.
While if you have 4.5 Average Orders per Customer you'd have more ideas. Some customers will make only one order. Some will place around four or five orders. Then a few might have dozens of orders.
Combine this with Average Order Value and now you have an idea about how much your average customer will spend over their lifetime. No fancy AI model required for forecasting.
Average Orders per Customer is one metric of dozens that Repeat Customer Insights calculates for you.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.