This week I released a new metric for Repeat Customer Insights, your store's Average LTV.
While it can be misused, it is a good metric to watch so you have an idea about how valuable each customer is on average.
In the app it's also segmented by acquisition source. That means you can compare how the Average LTV changes between web customers, POS customers, and any of the other dozen or so sources.
You can find it in the Store Analysis report, right by the Average Order Value.
If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior.
It comes with a 14-day free trial so you can see how it works and get some ideas right away.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.