The First Product Analysis in Repeat Customer Insights has been expanded to include the Average LTV and Average Order Value for both products and variants.
This shows how items in the original order will influence later customer behavior across four factors:
- Average Order Value - order size
- Repeat Purchase Rate - likelihood of coming back and buying again
- Average LTV - lifetime value of the "average" customer
- Total LTV - influence on total lifetime spending
It should make it easier to figure out which products to promote, which to keep, and which to closeout.
If you don't have Repeat Customer Insights yet, signup and select the Entrepreneur or above plan to get access to the First Product Analysis.
Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.