I've written about how the new Average Customer feature from Repeat Customer Insights can be used to make customer acquisition more data-driven but there are a handful of other uses for it.
- Creating customer personas, e.g. Sally is an above-average customer, Rob is average.
- Timing marketing campaigns.
- Repositioning out of your current market and comparing how your current customers compare.
- Planning how many sales/promotions to fit in a year based on customer lifetimes and latencies.
There are a couple of other analyses I'm looking at adding to this dashboard, specially around products.
If you're not a customer yet, you can try out the demo with sample data, or sign-up for the 14-day free trial.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.