April Fools' Day is upon us which means everything you read or hear about today should be taken with a grain of salt.
For myself, while I like using humor and jokes, I don't particularly like creating an April Fools' prank. I prefer to distribute my humor and snark all throughout the year so no one is lacking...
But that's me and my business.
Deciding if you should participate next year will depend on your store's tone. For some brands it can be harmful, for others it would be harmful to NOT participate.
If you do, have fun with it. Laugh with your customers. Try to make it memorable.
Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.