Our solar system has blessed us with an extra Saturday this month.
You could use it for a "sale that happens only once every four years".
Or take a day off and recover from the month (or new year).
Whether you take the more work or more play option, make sure to take advantage of the leap day.
And remember that even though it's just one day, it will make your month's metrics off by about 3% from last year.
If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior.
Eric Davis
Is one flavor better at keeping customers?
Compare how your variants perform to find the ones that keep customers buying over and over again.