Grow your above-average customers

Over the long-term, you want to grow the number of your above-average customers so they make up a larger part of your customer base.

You should absolutely continue to grow your customer base as a whole through customer acquisition. You just want to accumulate more above-average customers as you go.

There is no best number of above-average customers. What is best for one store might not apply to another.

Ideally you want it high and to be growing over-time. A good segmenting system like Repeat Customer Insights should keep track of it month by month for you.

Eric Davis