A lot of customer retention and analysis can get complex and confusing fast.
But there's one rule of thumb you can use to tell if you're doing a good job keeping customers coming back:
At least 1 of every 4 customers should be a repeat customer.
If that's not happening, you're going to want to figure out why and fix it. Otherwise you're missing out on a huge portion of revenue.
This is also called the Repeat Purchase Rate and is one of the metrics that Repeat Customer Insights tracks. It's more advanced than the 1-in-4 rule of thumb but that's what you'd expect.
Eric Davis
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.