I haven't reviewed the metrics from Black Friday in-depth yet but one that I did catch was how many orders come from mobile devices now.
About 40%.
It's similar to last year and even if it didn't grow, that's a significant portion. Enough that if you're ignoring or not regularly checking your store on mobile, you could be missing out on a lot of orders.
Today's Tiny Tip would be to try to go through the checkout process on your phone. Start at the homepage, add to cart, etc.
Take your time and watch for any distracting popups, odd behavior, and anything that could be distracting or cause a customer to pause. You'd be surprised at how even the smallest glitch can cause someone to leave your website.
The next step would be to fix those problems but for today you should just be aware of them at the very least. That could help you understand why you are having abandoned carts or customer defection this year.
If you'd like to see which customers are defected, Repeat Customer Insights includes them in a few automatic customer segments. There are even a few early warning signs you can use to spot them before they've crossed over completely to the dark side.
Eric Davis
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.