I've decided to take a break from my daily Shopify Tips newsletter. It's been going for almost seven years now and the last few months have taken a toll. My hope is to use this break to rest, research a few things, and pursue some complementary interests. I'm not sure...
Yesterday I started doing my own year-end review. What went well? What went poorly? What was a surprise? What will I do next? The point of this exercise is to try to get a perspective on the year as a whole. Something beyond the easy to measure metrics like revenue,...
Happy New Year to you and yours. With this new year, I'm hopeful new opportunities become available for your business. Eric Davis
This year's almost over. Good times. Bad times. Interesting times. You got to take them all. Tonight try to have fun and reminisce (or try to forget) about the year. Happy New Years Eve. Eric Davis
Today, take the time to make a list of what holiday campaigns/promotions you ran and how you felt like they performed. Don't worry about collecting the actual performance data yet, just make a list of your thoughts on them. What went well. What didn't work. What brought in a lot...
Now that the last week of December has started, most ecommerce stores are starting to shift back to regular mode. Returns and exchanges will be the focus for the coming month but the big sales season is wrapping up. That said, there's still the potential for a final bit of...
The year's almost wrapped up now. What wins did you have this year? (And more importantly) Did you celebrate those wins when they happened? If not, celebrate today and this weekend with your teams. We all need to make our successes more visible, at least to ourselves and those close...
Merry Christmas to you and your family. Hopefully you're able to take some well-deserved time off today (or soon). Work can wait for awhile. Eric Davis
With the year ending soon, I'm starting to figure out if there's any end of the year business purchases I need. I take a look at this time every year for tax purposes but also because a lot of companies still have their winter holiday sales. They aren't Black Friday-ish...
With Christmas fast approaching, much of the winter holiday sales season is wrapping up. But don't forget about your business customers. There's still two weeks left in the year and many businesses like to make year-end purchases for tax reasons. This might be your standard B2B pitches but could take...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.