With the year wrapping up soon, now is a good time to promote gift cards. In order to get the best result you'll want to put them in multiple places: main promotion on homepage your announcement bar e.g. at top of every page prominently in your major collections You'll also...
This winter I'm going to start some tomatoes and peppers indoors while it's too cold outside for them. It'll be an experiment as last year it worked so-so (tomatoes were great, peppers and cucumbers didn't make it). If it works I could get a few weeks ahead of the season...
Don't set a deadline for a deal or offer and then plan to extend it at the last minute. Some marketers have latched onto this idea as a way to turn up the urgency pressure on customers. Force customers to buy before a deadline, then give others more time, all...
One online store I buy from is offering free overnight shipping for the last couple of days of their holiday season. This works well for them because: their products are small and light so they can be packed easily there's very few products or variations so they can be picked...
With holiday shipping deadlines approaching, this week is the time to be sending out "last-minute" order messages to customers. It's also a prime time to contact any VIP or repeat customers who haven't ordered this season yet. For them you can position it as a year-end loyalty deal as some...
A way to prolong your selling season is to make a special offer to your best customers before the end of the year. You'll want to target the best customers (what I call the VIPs and Loyals in Repeat Customer Insights). You'll want to give them a short-time coupon or...
An easy tactic to increase your Average Order Value is to create a collection of low-cost products. These will be products that are $2, $5, or maybe up to $10. You can manually curate them to include easy-to-ship and high-profit products or you can use Shopify's smart collections to include...
During the holiday season (and any busy period), it's important to promote your best products. Promote a weak product and you risk losing the sale. Problem is, your best products aren't always your best-sellers. You have to dig deeper to find them. "Best" should be which products create the best...
The past few weeks I've experienced a ton of different ordering and checkout processes. Many of them were frustrating and full of errors. In today's Tiny Tip, you should check your own checkout. This should only take you five minutes. If it takes longer, that's a sign of urgent problems...
Today's Tiny Tip is to create three titles or subject lines for your content. Normally there's a lot of stress about picking the best title for something. If you set a goal of creating three titles instead, you give yourself freedom to create one that sucks. Even with a bad...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.