One piece of gardening advice is to start improving one small area of 2-4 feet first. Once it's highly fertile, expand to a second small area. Contrast that to spreading around the improvement to the whole area. In the first, the focused approach, you're likely to see large improvements and...
Recently we got an automatic coupon from a major retailer. One of those "Spend $x on a category and get $y back". The problem was that their system ran into a bug that actually charged us the coupon amount in order to get the coupon. It became a "Spend $x...
With Black Friday coming up next week, are you ready? If you'd like some ideas, I'm collecting my articles on my Black Friday topic page. Eric Davis Discover which products are bought again and again Using the Product Reorders report you can discover which products customers are buying again and...
Customer loyalty, or as described previously customer trust, can be easily measured. Does that customer buy again? That's it. Sure there's other things like: do they recommend you to their friends, have they posted a review, etc. At the end of the day, those don't matter as much as cold...
A piece of software I use is "experimenting" with new pricing. They are completely changing how they price and thus the actual end price customers pay is up in the air. There are a bunch of lessons and rants in how they did this experiment but what I want to...
Customer loyalty is a funny phrase. It sounds permanent and firm like a rock. "Our customers are loyal to us and will never leave" Problem is, like all of human behavior, customer loyalty can shift quickly. There are countless tales of a company or executive making a bad decision for...
Last year in autumn I collected a bunch of leaves and stored them in a huge bag. Now a year later they've mostly decomposed and turned into compost. After collecting them it took no work on my part. Just needed space for the bag and time. Basically free compost for...
During any sort of downturn you should focus on retaining your loyal and returning customers. Technically you should focus on them all the time but the siren song of new customer acquisition can catch many Shopify store's attention. If you can keep your existing customers during a downturn, keep them...
As the busy season approaches, it's time to take a minute to think about protecting your data. That means data backups. Shopify backs up their data as a whole but you don't have access to those backups. So if something happens in your store like a mistake or a bad...
Different products will create different customer behavior. Some products will produce customers that order more frequently. Some products will produce customers that place larger orders. Some products will produce customers that defect and go to competitors. A large part of product analysis is finding out how each product influences customers....
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.