Issue #449 - May 1st, 2024
Avoid automatic redirection based on IP address
Ilana Davis writes about how automatic IP redirection is bad for SEO.
I wish Shopify would follow the rules about it instead of letting stores break their entire domains. Feels like they flip-flop every year since I started paying attention.
E.U. Accessibility Act Impacts Global Merchants
Bet Hannon highlights the upcoming EU Accessibility Act that comes into effect in 2025. This could become a major issue for Shopify and Shopify themes (not even counting the number of lawsuits in the US).
Figure out which sales channels send you the best customers
With the acquisition source analysis, Repeat Customer Insights can show you which sales channels are sending you the best customers.
My articles this week
Tracking historic customer segments automatically
New product demo data added to Repeat Customer Insights
Send reminder emails to one-time customers
Stop promoting products that don't create repeat customer
Eric Davis