If you want repeat customers, you have to email them.
Sure some might come back on their own or when they see you on social media.
But you'll have no control when that happens.
Sending an email, even a simple one, will let you decide when you want customers to come back to your store.
You could send every day, every week, or even every month. Just make sure you send it.
Otherwise your customers will forget about you and go with a competitor next time.
If you don't know how often your customers are defecting, Repeat Customer Insights can highlight which customers are at risk. Those should get an extra email or two.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.