With December here, now is a good time to look at how November changed your customer base.
Are more customers becoming loyal and frequent buyers?
Or are more defecting and not coming back?
Are customers spending more money in each order, or less?
The month-by-month Customer Grids in Repeat Customer Insights can make this easy to see. With it you can see how each of the 30ish customer segments evolve from month-to-month.
Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.